| Introducing: Digital Marketing Broker Academy
Late last year, Zurich carried out research to understand what Irish financial brokers want to achieve through digital marketing in 2019.
Following on from this research, Zurich designed a bespoke digital marketing webinar series. It aims to inform about how to help potential clients find you online, choosing which digital channel will be effective for you and how to get the most from your digital marketing efforts.
The webinar series will start in the coming weeks, keep an eye on your inbox for the invite. It will run for a couple of months and cover a number of topics including:
- An introduction to digital marketing
- Website tips - how to get the most from your online presence
- Social media marketing
- Content marketing
- Search engine advertising
- Search engine optimisation
- Google Analytics
Why will this benefit you?
We think it’s very important to focus on your digital proposition, especially as the way everyone does business is becoming more and more digital. With potential customers twice as likely to visit a website as a physical location it’s becoming increasingly important to have an online presence and practice digital marketing in order to be competitive.
Whether you have no digital marketing experience at all or you’re a seasoned digital marketer, the webinars will have something to offer you.